News
WABCO launches BrandMaster system for worldwide marketing control
BrandMaster has now been implemented for the multinational company WABCO, as a worldwide tool for brand control, corporate identity and marketing management. The Brussels-based company has followed the lead of other mayor players in the commercial vehicle industry, like Daimler/Mercedes-Benz, who have achieved cost-savings as well as a stronger brand control using the BrandMaster system.
The [...]
New Web Ad module released with BrandMaster 13.0
As the second part of our Digital Edition, the new Web Ad module lets the user quickly create new banner ads using customizable templates.
A web ad template can be based on an existing flash file and is edited and administered in the same easy-to-use interface as other BrandMaster modules, such as ad print and e-DM. [...]
New Sales Director Automotive
Erik Eidem recently joined the Brandmaster team as our new Sales Director Automotive. He is a 43 year old senior executive with extensive experience from the global automotive, retail and consulting business.
For the past 7 years he has been employed by Motor Gruppen, a leading private automotive importer and dealer group in Norway, in which [...]
BrandMaster 12.0 released
We are continuously looking to improve the BrandMaster system, and with the
help of our clients, we have developed and released exciting new features
and functionalities in BM 12.0.
New platform increasing the system speed
Possibly the most exciting news about BM 12.0, that will be noticed by all
users of the system, is the change of platform. This [...]
New Nordic Sales Director
Jan-Arne Fjørtoft (42) recently joined the Brandmaster team as our new Nordic Sales Director. As the market in the Nordic region grows for MRM solutions this is an important strategic position for Brandmasters growth as a whole. Jan-Arne has extensive experience in the Norwegian and Nordic media market from a sales- and leader point of [...]
New Managing Director
Kjell J. Isaksen (45) entered the position as Managing Director in January. He has worked more than 20 years in the IT industry, the last seven years as a general manager, and will utilize his experience in building sustainable IT product architectures and routines to position Brandmaster for increased growth. Kjell has a keen interest [...]
BrandMaster launched for a Unicode market
Mercedes-Benz Greece has just launched BrandMaster as their platform for brand management and retail marketing communications. In addition to the central marketing unit and its approved agency partners, the platform is being used by all dealers across all Mercedes-Benz business units in the Greek market.
This is the very first BrandMaster system that has been launched [...]
Marketing made easy for libraries
Bibclick has created a marketing portal based on BrandMaster software for some 3 500 libraries. The portal enables the libraries to inform, inspire and engage the library users in an efficient and highly professional manner. The marketing portal contains a wide range of imagery and marketing templates which can be used to create posters, [...]
Riding the wave… Google style
There is no denying that Google is the backbone for the majority of internet users who rely on it on a daily basis. So when Google Wave was announced, it sent a buzz around New Media Maze (BrandMaster’s digital creative partner agency) as to what this new and exciting feature was…
Initially announced on 27th May [...]
Releasing BrandMaster Digital Edition
BrandMaster has released its new module in the BrandMaster product suite, BrandMaster Digital.
Mercedes-Benz Italy rolls out BrandMaster Solutions
Mercedes-Benz Italy has chosen BrandMaster Solutions as their platform for brand management and retail marketing communication.
Time To Start Investing In Innovation?
…how big do the signs of recovery have to be before a convincing case can be made for sustained recovery over a double dip scenario?
Bringing Mobile Advertising into the Mainstream
The mobile advertising market will be worth over €900 million by 2013 for Western Europe.
10 Ways to Succeed in an Economic Recovery
Following the curve is important if you intend to take full advantage of an Economic Recovery.
The Art of the Great Movie Trailer
Sometimes the trailer launch can be just as anticipated as the film release itself.
Twitter Thoughts From NMM
…our likes and dislikes can be applied as a basic ‘how to’ for brands on Twitter.
Culture of Rapid Response
As consumers, customers and users of the Web, we are being re-trained.
Latest News
WABCO launches BrandMaster system for worldwide marketing control
28 June 2010
New Web Ad module released with BrandMaster 13.0
15 June 2010
02 June 2010