 |
|||
| Client | Mercedes-Benz | ||
| Summary | Local marketing challenge solved by global automotive brand | ||
| Brief | With 162 retailers in the UK, Mercedes-Benz must ensure that all marketing communications are consistent throughout their network, and wanted regional teams to be aware of national activity and able to create bespoke local materials. To achieve this, Mercedes-Benz UK required a central resource to organise, control and present all their marketing collateral to the retail network, with easy access to a comprehensive, secure library of approved images and brand assets. | ||
| Solution | BrandMaster’s online solution provides secure, pre-written templates so that retailers can create high-quality branded materials with consistent design and messaging. With a central resource for customised marketing material, all messages are on-brand, no matter who’s producing the materials. BrandMaster’s technology also speeds the time to market of Mercedes-Benz campaigns. | ||
| Response | “Our network now has a much better insight into our national campaigns, and they have all the materials they need to support the campaign locally.’’
Melissa Taylor, Retailer and Corporate Marketing Specialist, Mercedes-Benz UK Ltd |
||
| Case overview | BrandMaster is currently rolled out in 12 Mercedes-Benz markets comprising some 65% of all world wide Mercedes-Benz Passenger Cars point of sales. The solution facilitates efficiency, increased quality and enhanced time to market through its intergrated, three layered set-up (global HQ over national markets over local retailer networks). The solution has been embraced by the dealers as it supports excellent retailer marketing and empowers a unified message at point of sales. BrandMaster is in use in the following markets:
|
||
Mercedes-Benz
Latest News
WABCO launches BrandMaster system for worldwide marketing control
28 June 2010
New Web Ad module released with BrandMaster 13.0
15 June 2010
02 June 2010