Summary:
116 stores, 45 countries, 16 marketers: one solution.
Brief:
Norway’s most distinctive retail brand radically reorganised its global marketing team, cutting personnel from 45 to 16. With 116 stores across 45 countries, the company needed a marketing communications solution to unify their brand message and maintain clarity throughout their national and local campaigns.
Solution:
Working closely with Helly Hansen, BrandMaster helped the company to tailor a flexible online suite of software and services, available through a simple and secure interface. BrandMaster developed a resource that allows greater control over the distribution of marketing assets from HQ to all of Helly Hansen’s local channels. The tool enables secure and simple local customisation of materials, with central control of all core brand elements. Furthermore, the accessibility of campaign assets create new opportunities for online collaboration across their network. BrandMaster now enables Helly Hansen’s local teams to modify materials online for their specific needs and produce them locally, with a dramatic reduction on waste and associated costs. The firm also cut creative and production costs by €300,000 in the first two business years of using the BrandMaster tool. By using BrandMaster, not only have Helly Hansen been able to ensure the consistency of their branding and messaging, they’ve speeded up processes and cut costs too.
Response:
“BrandMaster’s a more rapid way to keep information flowing. Clarity on marketing deliverables has increased tremendously. I can get reports on exactly which campaign materials are being downloaded the most and, of course, the speed of the feedback is invaluable.”
