The days of sending mass emails are gone. Subscribers want highly relevant messages that fit their needs.

Email is still one the most effective marketing platforms for growing your business. With the Campaign Manager you have all the features you need to create and send professional email marketing campaigns to every platform and device – tailored to your brand.

But the days of sending mass emails are gone. Subscribers want highly relevant messages that fit their needs. We have made this much easier for you by introducing a brand new way to segment your communication based on contact data. Read on to see how you can use segments to target communication to your contacts based on their location, gender, job title or any thing else or learn more about email marketing here.

Personalize your offer

Use the new conditions field to create segments based on all your contact data. You can create segments based on all the contact data you have imported or synced from your CRM system. You can for example create a communication only to females with location London.

Tap into questionaries and events for even more powerful segmentation

Combine conditions from contact data with answers from questionaries or attendance from events and you have a powerful tool to reach the right contacts with the right information.