We are proud to announce that Norengros has chosen BrandMaster MRM as their Marketing Resource Management system.


Norengroscustomer_norengros is Norway’s largest suppliers of consumer goods to private and public sector. Norengros is a countrywide chain of companies consisting of 13 locally owned companies, 37 stores and over 900 employees. Logistic solutions based on local warehouses with full assortment gives unique availability og quick distribution to every customer. Together with the wide product range this makes them a complete supplier of consumer goods to both private and public sector.

Local adjustments – with Brand Consistency in all channels

Espen Sørhaug, Markedsjef Norengros AS

Espen Sørhaug, Marketing Director Norengros AS

With so many local companies and employees it’s natural that the need for local activities and customer specific offers are high.

– Earlier we had a challenge that the local companies didn’t want to use our brand profile. This has changed completely, now we have to little capacity to handle all of the requests! The challenge we are facing now is securing a consistent brand experience across every channel, but at the same time making it easy to make local adjustments and make tailor-made activities. This is what BrandMaster will help us with says Espen Sørhaug, Marketing Director for Norengros AS.

The business sectors support apparatus

Norengros has since 2003 been a sponsor for the Norwegian male cross country ski teams. In 2012 the sponsorship got extended to apply the female cross country ski teams as well.

– The Norwegian cross country ski teams might have the worlds greatest support apparatus helping them. The athletes is standing on the podium because of all these people sharing their expertise, passion and time says Espen.

– A lot of the success we have had is because we are competent and dedicated in our customer relationships. We offer personal follow up, highly skilled employees and service so our customers can focusing on their daily work instead of consumer gods. That’s why we have given our customers a promise to be «The business sectors support apparatus». Now we wish to do the same for our employees and provide them with the tools they need to make local marketing easy.

A complete Marketing Resource Management System

Norengros are already using an earlier version of BrandMaster Media Bank and will update to the latest version of our Digital Asset Management system. They will work towards securing complete brand consistency using our powerful Brand Centre technology to create online an online Brand Book were guidelines and material can be made available and updated in realtime, and use BrandMasters intuitive template technology for web-to-print and web-ads to create and adjust flyers, ads, banners, rollups and other marketing materials. Next step will be to use BrandMaster as a complete marketing system by letting every salesperson utilize the system to customize material for local use.

– With our huge customer base you have to create campaigns customized to each individual customer segment. The next step for us will be to connect our Product Information Management system (PIM) and let the sales people customize material without the help of graphical experts. Then it will be easy to produce relevant materials while we get full control of the brand management throughout the chain.

We look forward to an exciting cooperation with Norengros and welcome them as a customer!