BrandMaster AS and Press to go AS are two of the leading providers of online marketing platforms, also known as Marketing Resource Management (MRM). Today, the companies announced that they are teaming up to take a leading role in the upcoming consolidation of the industry.


presstogo_brandmaster_ola_gunnar

Picture: Ola Norrman (Press to go AS) and Gunnar Larsen (BrandMaster AS)           Download picture and logo

«Local and international companies experience the need to be present in an increasing number of channels, at the same time their marketing budgets are reduced. This situation requires increased automation, control and efficiency. Our solutions solve this challenge, by providing marketing departments greater flexibility. We can ensure consistent brand identity over all steps of the document life cycle, at the same time as our customers reduce their marketing costs» says Gunnar Larsen, CEO of the newly merged company.

One Stop Shop

BrandMaster AS provides a complete toolkit for businesses wanting to streamline and assure the quality of their marketing communications. BrandMaster’s solutions simplify the process of planning, customizing, implementing and measuring the effectiveness of marketing activities across all channels. Businesses no longer need worry about well-intentioned employees who wrecks marketing materials and the corporate visual identity.

The best expertise in the Nordics

«Through the merger of BrandMaster AS and Press to go AS we will bring together the best from both companies», says Ola Norrman, Country Manager Sweden in the newly merged firm. «Both firms have provided market leading services and solutions. Together we will provide the best expertise in the Nordic region, and a unique opportunity to reduce both costs and time to market for our customers.»

Need for Consolidation

The Nordic MRM business is currently characterized by a wide range of niche players, each individually too small to handle the challenges facing the MRM providers in the coming years. «By uniting the powers of BrandMaster AS and Press to go AS we lay the foundation for a leading Nordic player, and the natural provider to take this role,» says Gunnar Larsen.

For more information, please contact:
Gunnar Larsen, CEO BrandMaster AS
Mobile: +47 95 16 84 78
Email: gunnar@brandmaster.com

About BrandMaster AS

The merged company will operate under the name BrandMaster AS, and offer system solutions and services related to Brand Management and Marketing Resource Management. BrandMaster AS is already present in over 45 countries and handles customers such as Statoil, Telia Sonera, Mercedes Benz, Helly Hansen and DNV GL. Headquartered in Oslo. For more information see www.brandmaster.com