BrandMaster is an online marketing platform, designed to help you plan, collect, share, adapt, and distribute all your marketing online. You can run BrandMaster out-of-the-box or customize the platform to your specific needs.
Plan and Budget
With highly visual and intuitive planning tools you will master your marketing budgets, plans, and forecasting with live transparency on all levels.
Central plan, local participation. Build and execute the marketing plan centrally and invite your organization to participate with local plans and budgets.
Budget and spend registration. Put the fun back in to marketing plan execution with as-you-go budgeting and spend management.
Sales targets vs. Actual sales. Live correlation of forecasted and actual slaes. Combined with spend you will have a powerful ROMI (Return-On-Marketing-Investment) report.
Inform and Communicate
Keep your organization well informed about on-going marketing activities and available marketing materials. Empower your organization with marketing knowledge.
Online campaign briefs. Share your campaign information online within minutes. Help your marketers reach targets through links to materials and a marketing plan.
Online brand guidlines. Update your design rules online and share it with your marketers to avoid the use of old brand logos and designs.
Marketing newsletters. Update your organization on new campaigns or brand guidelines. Deep links will allow your users to go directly to the content you refer to.
Collect and Manage
Share your material for all marketing channels with your organization and partners, and enjoy the power of true WYSIWYG adaptation on uploaded marketing collateral.
Upload and organize content Organize and browse your creative materials, logos, and pictures in a familiar folder structure and share it with your organization 24/7.
Search and metadata. Do a quick search or a targeted search using our easy to use metadata and classification system. Finding content has never been easier.
Approval work flow. Review messaging and CI compliance on marketing materials created by your organization before they are being sent to media or customers.
Template Creation
Ensure brand consistency in all channels by providing your marketers with advanced templates. Upload your creativity and start defining rules, restrictions, and content immediately.
InDesign to template. Upload your InDesign layout and make it in to an advanced template within minutes. You decide the layout behaviour and what should be editable.
True WYSIWYG. Enjoy the power and control of real-time manipulation of text and pictures. What you see is truly what you get.
Layout and Content control. Get full control of layout behaviour, even in rezizable ads. Control how text and pictures can be adapted by your marketers..
Share and Distribute
Allow your organization to share marketing materials with preferred media and vendors, or enable them to create and distribute Direct Marketing pieces.
Distribute to media. Send files to your media through an e-mail with a link. Booking/ordering forms ensure that the recipient recieves the necessary information.
Collateral ordering. Fill your Light box with items to order and let the system distribute the orders to the corresponding vendors.
Vendors and Customers. Order your new business card at the printer or distribute a customized e-mail campaign to potential customers.
Report and Measure
Real-time reports provide you with detailed information and correlation on activity level, marketing efforts, sales, forecasts, budgets, spend etc.
Campaign performance. Get live reports on current campaigns, overall system usage, user or regional activity levels etc. All available in your marketing dashboard.
Report drilldown. Use filters to customize reports to your exact need. Filter by campaign, geography, period, material type, and much more.
Enrich your reports. Integrate with other systems to include real time sales figures or other BI data, or simply download to Excel for post processing.
