Template Technology

Control your brand

Secure message and brand consistency
– even when content and size are adjusted

Increasing importance of brand- and marketing consistency as well as need for local relevancy and adaptation drives significant costs – unless managed by advanced template technologies. Our template technology provides the perfect balance between central control and local freedom. Reduce time-to-market, agency costs and time spent on adaptations and approvals dramatically.

Features

Minimize the efforts and maximize the chances to achieve correct communication. Both centrally, locally and from partners.

Our unique template technology uses advanced features to make sure marketing efforts always are on-brand.
Everything is self-service and available from a web browser.

Element control

Control what can be changed, what must be changed and what are locked in your templates. Provide local flexibility and protect both brand and message.

Available for: Print, Web Ads

Dataset

Pre-populate templates with contact information based on logged in user or department. Combine with Asset Libraries to display correct logo together with contact information.

Available for: Print, Web Ads, Email

Responsive resizing

Create flexible templates that scale to different sizes but still align to your brand guidelines. Reduce the number of templates and scale the number of creatives.

Available for: Print, Web Ads, Email, Landing page, Event, Survey

Graphic variants

Make sure correct logo is always used. Define positive and negative version of your logo or symbol, as well as versions created especially for web, newspapers and print.

Available for: Print, Web Ads

Asset libraries

Pre-populate templates with correct logo based on logged in user or department. Combine with Dataset to make sure contact information always is correct.

Available for: Print, Web Ads, Email

Color palettes

Define company brand colours and make them available directly from templates. Provide local flexibility and control your company profile on a high level at the same time.

Available for: Print, Web Ads

Font manager

Define company fonts and make them available throughout the system. Fonts stay correct in templates for any channel – web, print, email and landing page.

Available for: Print, Web Ads, Email, Landing Page, Event, Survey

True WYSIWYG

Edit text, change graphics and make edits to the layout. Every change is made in real time and reflected instantly in the layout. What you see is truly what your get!

Available for: Print, Web Ads, Email, Landing Page, Event, Survey

Channels

Our template technology spans across multiple channels and areas to make sure your brand stays consistent no matter where it is encountered.

Email

Create responsive email templates that look great on every device. Create sections with multiple elements like picture, text and button for flexible templates.

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Print

Create templates for any printed material directly from InDesign files. Templates can be responsive and scale to different sizes while still aligning to brand guidelines.

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Web Ads

Create complex web ad templates with animations and transitions. Templates can be responsive and scale to different sizes while still aligning to brand guidelines.

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Landing page

Create responsive Landing page templates optimized for desktop, tablet and mobile. Communicate your message, Event or Survey on a branded landing page.

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Event

Build powerful activity templates for your events with predefined communication by SMS and email, landing page with event information, program, attendees and questionnaire.

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Survey

Build powerful activity templates for company surveys with predefined questions, communication and follow up by SMS and email.

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Ready to transform the way you work?

Batch creation

Create and send multiple ads at once

Create, send and monitor hundreds of ads in a single step. Ads can have different content, pictures, dimensions, contact information and recipient. With our Batch tool you can make it to market weeks before the competition.

Advertising

Local advertising made easy

Make sure local ads get’s created and sent in time and on-brand. With BrandMaster MRM, local departments can create and send locally adapted ads to media based on pre-defined bookings or local initiatives. Reminders are automatically sent out when the deadline approaches.

Marketing Shop

Make your templates orderable

Connect your templates to a vendor or media group and let end-users order customised material like business cards, ads or brochures themselves. Gain full control over vendors, media, orders and your brand with the Marketing Shop.

Brand Center & Campaign Manager

Show templates in the right context

Connect templates directly to a page in the Brand Center or a marketing activity in the Campaign Manager. Provide additional information and make sure your templates are used the correct way.

Media Bank

Make digital assets available
to organization and partners 24/7

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Marketing Shop

Let employees order
branded material themselves

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