How digital asset management helps you master the brand management process
Together with Canto, the inventor of Digital Asset Management, we explore how digital asset management can help you master the brand management process in a new webinar march 23rd.
Prepare for a Dynamic Marketing Environment
In 2017, professional brand managers need to be prepared for real-time marketing communications in this highly dynamic environment. A brand and its related assets are intangible assets – and yet they’re often the most valuable asset on a company’s balance sheet. But the notion that brand management goes far beyond defining logo, fonts colors and writing a style guide still exists in many businesses.
Technology can support you
In this webinar, we’ll go over the top four things to keep in mind when preparing a dynamic brand strategy. We’ll outline the process from brand asset production to distribution and give insights on tools and technologies that help brand managers master this process. Canto and BrandMaster have developed an integrated solution of Cumulus Digital Asset Management and BrandMaster MRM that covers the entire workflow step by step. A live-demo of this solution will be part of the webinar.
In this webinar you will learn how to:
- Optimize brand equity
- Communicate a dynamic brand strategy
- Manage brand assets
- Master the brand management process
Date and time
March 23rd, 11am CET