Providing automotive manufacturers with the right platform to manage their brands
The global reputation enjoyed by the world’s most famous and successful automotive brands is due in no small part to the work of regional teams and their network of local dealerships. This is where those all-important sales are made. For this to happen, the brand experience promised to customers must be as authentic as the iconic badge on the bonnet.
Automotive Brands trust BrandMaster
If you think about it, there is a chance things could get a bit messy. Long-distance marketing isn’t easy and when responsibility is devolved and lots of people are involved, lines of communication can become blurred with inevitable results. So, what’s the solution?
Understanding the automotive industry
Our brand management system helps automotive companies overcome these problems and work efficiently across different territories and time zones. By establishing a self-service, single-source platform for digital assets, guidelines, campaigns and design templates, distance becomes irrelevant. Everything’s in place to get the job done. Dealers can download what they need from the platform and make any adjustments or changes for local campaigns and events. The system secures brand consistency and accelerates time-to-market.
Multiple marketing teams
Elevating the performance of automotive brands
You’ll see from our client list that we work with many of the world’s top automotive manufacturers. For each, our platform plays an instrumental role in bridging the gap between brand and customers, making it possible for global strategies to be implemented locally without compromise. In practice, what this means is that digital assets and campaign material can be shared more easily between head office and the dealerships. And because the system controls what’s available to use, brand consistency is guaranteed – no more nasty surprises.
Create and share templates
Plan marketing campaigns
Establish brand consistency