Understanding marketing and brand management solutions
Our mission and goal with our blog is to provide you with the knowledge and insight you need to make the right decisions for your company and brand. Feel free to contact us if you have questions.
Global success demands that a brand must be recognised and interpreted consistently, irrespective of country or culture.
Brand building requires patience and lots of it. Brands are not built overnight but instead developed as part of a long-term company vision. As with any relationship that is nurtured over time, a strong brand will create lasting emotional connections with your customers.
Managing all components of your brand equity, internally and externally, across all touch points has become a strategic imperative to successfully scale your business.
What 3 trends in 2020 will influence your brands ability to continue to play a more powerful role in our lives? Ensure you know what trends to look out for.
Digital asset management is an essential tool in the retailer’s digital toolbox to enable the smooth flow of content and return on investment.
Internal branding is there to primarily motivate and inspire your employees, this in turn will naturally influence and align their behaviour around the brand.
The DAM market is predicted to grow to $5.66 billion by 2022. Attention economy gathers pace and “always on campaigns” create a significant pressure for all marketers to manage their content and assets more efficiently.
Every second counts in the attention economy. Recent years have seen marketers make great efforts to reach out and engage with Millennials.
Technological advancements around artificial intelligence as a service, machine learning, automation, multi-cloud innovation and collaboration software are having a massive impact on creative agencies.
For a rebrand to be successful, it is critical that several workstreams are executed effectively. Ensure you have the right technology in place to manage a rebranding process.
How has Artifical Intelligence gone from a Buzzword to a Game changer for leading brands all over the world.
Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.
Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.
The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.
Marketers need to get digitally fit to keep up with trends and own individual marketing activities.