(Stockholm, 22-12-2015) BrandMaster, a leading software and consultancy company within Brand Management and MRM (Marketing Resource Management) have acquired Gothia Adb AB. Gothia is a consulting firm with some of the Nordic’s most sought after experts when it comes to streamlining marketing and publishing related workflows.


– BrandMaster has long been working with a consolidation strategy towards creating a dominant player within the Marketing Resource Management market in the Nordics. More and more companies are looking for ways to gain transparency and control over their marketing activities. Marketers have been able to work without the need to prove the value of their work. They have been hiding behind the creative nature of their profession. MRM grants local marketers the necessary freedom without having to compromise on overall strategy and brand rules says Gunnar Larsen, CEO BrandMaster AS.

Experts in Marketing and publishing workflows

Gothia was established in 1988 in Linköping, and currently employs 11 people across offices in Linköping and Stockholm. They are experts in marketing and publishing workflows and very experienced in areas such as lean management, process development, and change management. They have long lasting relationships with major media houses like Bonnier and Stampen and brands like Saab AB, ICA and SSAB. They are also Certified Partners and perhaps the foremost experts in the Nordic region on the Digital Asset Management solution Canto Cumulus.

– Gothia were especially interesting to us as they are experienced within Marketing Resource Management and realise the need for better workflows and tools within marketing and management says Gunnar Larsen, CEO BrandMaster AS.

Significant expansion in the Swedish market

From left: Christer Lorichs (Gothia), Jörgen Stock (Gothia), Gunnar Larsen (BrandMaster), Roger Jansson (Gothia) and Ola Norrman (BrandMaster). Gothia will operate under the name BrandMaster AB a fully owned subsidiary of BrandMaster AS.

From left: Christer Lorichs (Gothia), Jörgen Stock (Gothia), Gunnar Larsen (BrandMaster), Roger Jansson (Gothia) and Ola Norrman (BrandMaster). Gothia will operate under the name BrandMaster AB a fully owned subsidiary of BrandMaster AS.

BrandMaster has so far been a relatively small player within the Swedish market, but still manages to serve several of Sweden’s most valuable brands like ICA, Systembolaget, SL and O’Learys. With the acquisition of Gothia the Swedish team more than quadruples in size and gains valuable competence in Publishing, Marketing and Digital Asset Management. The Swedish market is of strategic importance to BrandMaster, estimated to be significantly bigger than the Norwegian market.

– With BrandMaster’s acquisition we now have the tools as well as the skill needed to deliver the equivalent of the ERP system for the markering department – all in one strong company says Roger Jonsson, CEO Gothia Adb AB.

Gothia will operate under the name BrandMaster AB – a fully owned subsidiary of BrandMaster AS. The company will be situated in Gothias’s office in Kungsgatan 55 in central Stockholm, and in Linköping. Roger Jonsson will manage the Swedish operation.

– With unparalleled domain expertise, global reach and market-leading front-to-back marketing solutions, the new BrandMaster is perfectly positioned to deliver best-of-breed software products for local and international companies. The completion of this acquisition is a significant step forwards and enables us to execute on our long-term vision of adding value to our customers as both a strategic and operating partner says Gunnar Larsen, CEO BrandMaster AS.

For more information please contact:

Gunnar Larsen
CEO BrandMaster AS
+47 95 16 84 78

Christer Lorichs
Partner Gothia Adb AB
+46 73 914 40 02


BrandMaster offers system solutions and services related to Brand Management and Marketing Resource Management (MRM). BrandMaster is present in over 45 countries and handles customers such as Circle K, Statoil, Telia Sonera, Mercedes Benz and DNV GL. Headquartered in Oslo.

BrandMaster MRM is an online marketing platform, designed to help you plan, collect, share, adapt, and distribute all your marketing online.

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