Broader cooperation to simplify branding, communication and marketing within Equinor.

BrandMaster (former Press To Go) has been a supplier to Statoil for several years and delivered solutions and services related to communication and brand management. Following a renegotiation of the agreement a broader cooperation to improve and simplify tasks related to brand management, communication and marketing within Statoil has been entered.

The agreement makes BrandMaster the sole supplier of marketing related solutions to Statoil, with subcontractors where necessary. The delivery contains solutions for digital asset management, video, web-to-publish across several channels, event management, internal and external communication tools, integrations with surrounding systems as well as digital signage through the subcontractor ProntoTV.

The contract has a contract period of 4 years with option for extension by 4 more years.

– The Marketing and Communication departments are facing a number of challenges. The importance of consistent brand voice, bigger demands on time-to-market and higher focus on return on investment. Despite ever increasing workloads, budgets are cut and staff reduced. To solve these challenges new, intuitive and self-serviced solutions are needed. With information and assets gathered in one solution, processes like planning, communicating, design and distribution can be optimised says Gunnar Larsen, CEO BrandMaster AS.

BrandMaster offers solutions and services for Brand Management and Marketing Resource Management. BrandMaster MRM-system is a web-based marketing solution (SaaS) developed to let companies master the brand and marketing processes across multiple layers, markets and channels.

– We are proud to have another strong brand to develop in line with says Gunnar Larsen. Statoil joins the ranks of strong brands such as Mercedes-Benz, Circle K, DNB, DNV GL, Hydro, Statkraft and Helly Hansen. Their needs and suggestions will lift the solution to new heights, which in turn will have a positive effect for our other customers. BrandMaster look forward to supporting Statoil in the years to come and contributing both savings and better workflows he continues.

About Statoil

Statoil is an international energy company with operations in 37 countries. Based on more than 40 years of experience from oil and gas production on the Norwegian shelf, they use technology and innovative business solutions to meet the world’s energy needs in a responsible manner. Headquartered in Stavanger, 22.000 employees worldwide and listet in both New York and Oslo.