A leading producer of premium passenger cars and commercial vehicles, Mercedes-Benz has built a brand synonymous with quality, prestige, innovation and engineering excellence.

Daimler AG have chosen BrandMaster as their global supplier dealer marketing solutions, currently rolled out in 14 Mercedes-Benz markets comprising some 70% of all worldwide Mercedes-Benz Passenger Cars point of sales.

The marketing platform facilitates efficiency, increased quality and enhanced time to market through its integrated, three layered set-up (global HQ over national markets over local retailer networks).

The solution has been embraced by the dealers as it supports excellent retailer marketing and empowers a unified message at point of sales.