Delivering brand consistency for distributed marketing

Delivering brand consistency for distributed marketing

Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.

Strengthen Your Brand Equity

Strengthen Your Brand Equity

Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.