Delivering brand consistency for distributed marketing

Delivering brand consistency for distributed marketing

Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.

Strengthen Your Brand Equity

Strengthen Your Brand Equity

Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.

Technology: A Critical Component of any Rebrand

UK MarTech, where are we going?

The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.