Technological advancements around artificial intelligence as a service, machine learning, automation, multi-cloud innovation and collaboration software are having a massive impact on creative agencies.
For a rebrand to be successful, it is critical that several workstreams are executed effectively. Ensure you have the right technology in place to manage a rebranding process.
How has Artifical Intelligence gone from a Buzzword to a Game changer for leading brands all over the world.
Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.
Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.
The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.