Global success demands that a brand must be recognised and interpreted consistently, irrespective of country or culture.
Brand building requires patience and lots of it. Brands are not built overnight but instead developed as part of a long-term company vision. As with any relationship that is nurtured over time, a strong brand will create lasting emotional connections with your customers.
Managing all components of your brand equity, internally and externally, across all touch points has become a strategic imperative to successfully scale your business.
What 3 trends in 2020 will influence your brands ability to continue to play a more powerful role in our lives? Ensure you know what trends to look out for.
Digital asset management is an essential tool in the retailer’s digital toolbox to enable the smooth flow of content and return on investment.
Internal branding is there to primarily motivate and inspire your employees, this in turn will naturally influence and align their behaviour around the brand.