Delivering brand consistency for distributed marketing

Delivering brand consistency for distributed marketing

Creating a power brand A “power brand” has high awareness and recall with its customers, resulting in: Greater trust and loyalty Less vulnerability to market forces Improved category influence Instant recognition Better customer engagement One of the building blocks...
Strengthen Your Brand Equity

Strengthen Your Brand Equity

Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.

UK MarTech, where are we going?

UK MarTech, where are we going?

The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.