Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.
The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.
Marketers need to get digitally fit to keep up with trends and own individual marketing activities.
Marketing trends in 2019 and how to manage them?
Marketing Resource Management (MRM) provides the software solutions to support marketing operations management bringing people, processes and technology together.