The DAM market is predicted to grow to $5.66 billion by 2022. Attention economy gathers pace and “always on campaigns” create a significant pressure for all marketers to manage their content and assets more efficiently.
Every second counts in the attention economy. Recent years have seen marketers make great efforts to reach out and engage with Millennials.
Technological advancements around artificial intelligence as a service, machine learning, automation, multi-cloud innovation and collaboration software are having a massive impact on creative agencies.
For a rebrand to be successful, it is critical that several workstreams are executed effectively. Ensure you have the right technology in place to manage a rebranding process.
How has Artifical Intelligence gone from a Buzzword to a Game changer for leading brands all over the world.
Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.