Apollo is one of the Nordic region’s leading travel agencies, with almost 400 employees and a million travellers annually. With us, customers can travel all over the world, regardless of whether they want a relaxing and sunny beachside holiday, a warm-weather fitness getaway, or a weekend in an exciting major city. We arrange travel packages, fitness trips, cruises, city trips and last minute holidays. We also offer secure flight and hotel bookings separately for customers who prefer to assemble the trip themselves. Apollo, along with airline Novair, specialist agencies Golf Plaisir, Lime Travel and Xtravel, and sports resort Playitas all form the group DER Touristik Nordic AB. Since 2015 we have been part of the privately owned German group REWE, with over 300,000 employees. Apollo actively works for sustainable travel and social responsibility, and we collaborate with SOS Children’s Villages, Ecpat and the Swedish Olympic Committee (SOK). Apollo has been Travelife-certified since 2016. Read more at apollo.se

Challenges

Originally, Apollo consecutievely delivered the same message to all of their target groups, which was only relevant for and had an impact on a small percentage of their audience.

Results

During the 2015-2016 autumn campaign, from August to November, Apollo reduced their purchased impressions by 65%, while numbers of conversions increased by 43%.

On time and relevant. Meeting customer needs when they need them, offering attractive promotions is easy with Dynamic Content

Solutions

Display Ads

Real-time creations and adjustments is necessary in an industry where daily promotions needs to be current and relevant.

With Dynamic Content, Apollo had the opportunity to target a specific audience with relevant content with the help of out Real-Time Creative Optimization technology, in an efficient and automated way. Now, Apollo can adjust and change content with a few keystrokes, making sure they are always relevant and reach their target groups with their messages.

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expert

Guy D'Andrea

Managing Director US