From our home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for almost 140 years. It all started in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. Soon thereafter, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil – and the legend was born! Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resort and guiding operations around the world, and worn by more than 55,000 ski professionals. Our sailing gear is worn by world-class sailors across all five oceans, and we’re proud to partner with and participate in some of the sport’s most iconic regattas and sailing associations. As a leading Scandinavian workwear brand, you’ll see us at work-sites where performance, protection and safety matter most. We continue to support Captain Hansen’s legacy through a long list of first-to-market innovations developed through insights from those working and recreating in the world’s harshest environments.

Objectives

Proper storage and distribution of digital assets, establishing a one-stop-shop for all stakeholders and securing consistent brand communication worldwide.

With more than 4500 products and the launch of four collections on a yearly basis, Helly Hansen have a large amount of files in circulation at all times. With a diversity of stakeholders, storage was done in multiple platforms making it diffiult to locate and keep track of their assets. On top of this, ensuring their brand identity and voice is presented consistently worldwide, both in branded stores, with resellers and own offices, required Helly Hansen to establish an online brand management solution - Securing central marketing with global efforts.

Challenges and needs

Photographers, design agencies and marketing team working on tight deadlines requires structure and proper workflows. The key to success is to always be ahead of the seasonal campaigns running 4x a year. Simultaneously, keeping track off and securing expiration and validity of all expired collections and digital assets is demanding.

With the combination of Brand Hub, Digital Asset Management and Template Studio, Helly Hansen have established a structured and efficient workplace for all stakeholders, internally and externally. With everyone working in the same system, aligning their brand efforts and marketing is at ease.

With an online brand book, the Helly Hansen brand and its brand assets is always at hand. Along with self-serviced templates, the Helly Hansen solution secures brand and digital asset management world wide.

Solutions

Brand HUB

Brand HUB is Helly Hansen’s marketing portal. Images, documents, videos and along with brand guidelines and campaign material is neatly presented online.

Any marketing need is covered in Brand HUB, this is the one-stop-shop across entire Helly Hansen organization. And most importantly, with Brand HUB, Helly Hansen communicates their brand identity and voice with consistency regardless of location or time zones.

DAM

With digital assets being an essential part in Helly Hansens marketing efforts, collecting everything in one place was crucial.

Their DAM collects all assets structured and categorized aligned with their needs. All stakeholders access DAM to upload or download necessary material with simplicity. All digital assets are effortlessly collected, stored and shared and the central marketing team can rest assure they are on top of their digital assets.

Template Studio

As a global company, the need for localized marketing material is a requirement at Helly Hansen.

With Template Studio, Helly Hansen control design and brand centrally while allowing local users to adjust and change collateral online as needed without ever risking brand dilution. Sales offers, new arrivals, campaigns and more are self-serviced and available for tailoring and download with a few simple clicks.

Digital assets are alpha omega in our industry. Digital assets help us market and sell our products to customers and resellers, plus funding brand growth. Without a DAM solution, we would be forced to increase manual labour and the working processes would decrease efficiency immensely.

Rebecca Sjölander - Trade Marketing and Asset Production Manager, Helly Hansen

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expert

Guy D'Andrea

Managing Director US
+1 973 614 2307
guy@brandmaster.com