Each market daily post several travels deals. Multiplying 10 markets with 7 languages, the number of visuals speaks for itself. Keeping up with each markets’ demands while offering visually attractive content was challenging.
We wanted to find a solution that could help us free our creative team resources, enabling them to be flexible and efficient while continuing to deliver high quality designs to the responsible marketing teams for timely execution.
The Covid-19 pandemic had a great impact on the travel industry. HolidayPirates had to adopt rapidly and extensively in the first months of the crisis. Having a range of templates for SoMe available made it possible for us to keep deliver beautiful, unified and fresh content to our followers, even with a reduced team. Without BrandMaster, this would have been a muc...
Securing seamless brand processes across all markets
HolidayPirates goal is to find great holiday deals for travelers. Branded promotions and campaigns are part of their daily marketing efforts securing timely presence and relevance every minute of the day in all digital platforms and channels.
Operating in a digital space, were the amounts of promotions and campaigns exceeds the best of us, HolidayPirates needed a tool that would help them establish frequent flows of creations and assets and establish improved efficiency and brand consistency.
They simply needed a solution that created the perfect balance design and marketing execution, securing proper branding processes any hour of the day.
Staying brand consistent with flexible design templates
Operating in a fast-moving market, deals are quickly outdated, and new deals are continuously introduced.
Finding the perfect workflow between the Designers and the Digital Marketing Managers securing both efficiency and flexibility without ever compromising brand quality led them to BrandMaster.
Initially, HolidayPirates tested presentation templates that allowed their Digital Marketing Managers to create their own assets on the go. However, this sometimes gave too much flexibility which compromised brand consistency. Another drawback was the limited functionality that narrowed creativity within their brand guidelines. And also, it was not cloud-based which resulted in templates being quickly outdated and old templates were used by mistake.
So, HolidayPirates stepped up their game. Streamlining their working processes, HolidayPirates needed a solution that would balance out the responsibility between their Creative team and their Digital Marketing Manager without delaying marketing efforts or compromising the brand.
Systemizing workflows is beneficial in several ways. It allows the designers to work with value-added tasks, developing and maintaining the HolidayPirates brand across all platforms and channels. While their marketing team are given the flexibility and access they need to efficiency deliver promotions and deals on time regardless of market.
Central marketing
Local execution
Always on brand
Always available
On time
Design template solution
Brand HUB
Focusing on having a self-serviced brand management solution, Brand HUB is the application that collects it all.
Marketing activities are concentrated on deals and promotions in websites, apps and social media platforms. This is all neatly structured making it easy for the Digital Marketing Managers to find the collateral they need.
Their templates are also connected to a DAM which ensures that the proper design elements are available and used correctly in each template. Combining the power of each application makes a user-friendly solution for all “Pirates”.
Template Studio
Having all templates in one location, provides control for the designers and allow them to develop their designs further without losing control of their brand.
When new designs or changes are made and available, the templates are updated and ready for the marketing teams in real-time. One source of truth and never again any guessing on where to find and what to use.
Template Studio allow every template to work for multiple formats and sizes. This reduces the number of templates necessary and makes maintenance a breeze. Nevertheless, the flexibility and ability to deliver has increased.
By combining templates with pre-defined design assets, each template provides huge flexibility for the Digital Marketing Managers. Each template allows for different backgrounds, text placements, design elements and more. And the best part, the brand profile stays unbroken.
A unique travel deal and inspiration source, the HolidayPirates editorial team publishes bargain hotels, flights and packages trips which are researched daily and compiled from numerous other websites.
Its unique concept of “best travel deals” rapidly gained popularity and since its inception, HolidayPirates has become the preferred portal for millions of travelers. Founded in 2012, HolidayPirates Group runs websites in ten countries and seven languages: Germany, Austria, UK, Italy, Netherlands, Poland, France, Spain, Switzerland and the United States.
