With our BrandMaster platform we can present our brand guidelines, share our campaign plans, news, and marketing material to the entire chain simultaneous. Besides also having the simplicity of downloading and ordering different products. Simply put, our system allows for smooth and visual communication with all franchise offices.
Our previous portal lacked funtionality necessary for a flexible and more streamlined administration as well as search functionality.
For that reason our materiel was spread in several channels and platform, thus difficult to locate for our users. The platform was not user-friendly and did not appeal or motivate use nor inspiration.
With a nationwide organization consisting of more than 200 offices and 1200 employees, Svensk Fastighetsförmedling needed an efficient and seamless working process for sharing marketing material, brand guidelines, campaign information, news and offering promotional items.
We also needed a solution that could grow with our future needs, and giving us the ability to change when necessary.
Svensk Fastighetförmedling has created a Brand Hub customized to suit their work flow as well as content needs.
Marketing material and brand assets are important components in their daily operations. From posters and brochures to items needed at open house. For users to easy locate what they need, the most important and most used materiel is collected for quick access in start page. Remaining content, including a well defined brand book, a marketing calendar and a webshop, is nicely presented with suitable titles fitted to Svensk Fastighetsförmedling user flow.
A wide range of asset types are available from their Media Bank. Video/animations, icons, patterns, sound files and scrips for radio commercials and more are neatly collected and organized by the marketing department at Svensk Fastighetsförmedling.
Their Brand Center structure ensures their users can find and download or share with ease. And for the central marketing department, they have one place for all – ensuring 100% valid assets 24/7.
Apart from print and other typical brand assets, Svensk Fastighetsförmedling also need to provide a wide range of branded promotional items to their offices and employees.
Whether it is items for open house, the office, local events or more, all offices can easily order items from their web shop created by Marketing Shop. With a mutual web shop for the entire company, no office or employee need to be creative themselves. Simultaneously, Svensk Fastighetsförmedling controlls stock turnover and can take advantage of economies of scale.
During the year, Svensk Fastighetsförmedling plan and execute a variety of marketing campaigns. For predictability, Svensk Fastighetsförmedling initatives are organized in a marketing plan created in Marketing Planner and presented in their Brand Hub.
Users can enter any campaign and from there get necessary information as well as download or purchase attached assets. This ensures that all offices do not miss out on campaigns and can follow through as intended by the marketing department.
Since 1937, Svensk Fastighetsförmedling har grown to become one of Sweden’s largest real estate agencies. When we communicate residents, new projects, commercial estates, agriculture across Sweden and in Spain, the ambitions are the same, to offer our clients the greatest real estate services.