Newsroom

Get the latest on marketing and brand management

Newsroom

Get the latest on marketing and brand management

Latest updates from BrandMaster

Build a brand that lasts

Build a brand that lasts

Brand building requires patience and lots of it. Brands are not built overnight but instead developed as part of a long-term company vision. As with any relationship that is nurtured over time, a strong brand will create lasting emotional connections with your customers.

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Delivering brand consistency for distributed marketing

Delivering brand consistency for distributed marketing

Marketers, especially in businesses with a distributed retail sales model, are often confronted with the challenges of delivering a consistent message whilst maximising the opportunity of localised marketing and leveraging the investment made at central marketing.

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Strengthen Your Brand Equity

Strengthen Your Brand Equity

Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather than the product or service being sold.

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UK MarTech, where are we going?

UK MarTech, where are we going?

The digital and brand management market in the UK has been maturing nicely over the last few years and has seen an explosion in the number of vendors that are plying their trade.

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[New features] Brand Center with fresh new updates

[New features] Brand Center with fresh new updates

Design your brand with ease Brand Center, the CMS solution for presenting your brand, is now out with fresh and cool features To keep our standing as a leading provider of marketing and brand management solutions, BrandMaster is continuously enriching our applications...

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Case story: Helly Hansen

Case story: Helly Hansen

Learn how Helly Hansen use BrandMaster solutions Helly Hansen is using BrandMaster branding- and marketing automation to handle their brand assets. Get in-depth knowledge about their solutions and their experience with BrandMaster. › Read more ...

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Case story: Høyre

Case story: Høyre

Learn how Høyre use BrandMaster solutions Høyre uses BrandMaster branding- and marketing automation. Get in-depth knowledge about their solutions and their experience with BrandMaster. Read more >

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Political party Venstre choose BrandMaster MRM-system

Political party Venstre choose BrandMaster MRM-system

We are proud to announce that the Norwegian political party Venstre has chosen BrandMaster as their MRM system. In autumn 2017 there is parliamentary election in Norway. Leading up to the election Venstre will utilize BrandMaster MRM system, a system aimed at...

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Mitsubishi Motors Norway choose BrandMaster MRM-system

Mitsubishi Motors Norway choose BrandMaster MRM-system

We are proud to inform that Mitsubishi Motors Norway has chosen BrandMaster as their Marketing Resource Management system. Mitsubishi Motors Norway will use the BrandMaster MRM-system to control and strengthen the Mitsubishi brand in Norway and gather and simplify the...

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BrandMaster broadens cooperation with Statoil

BrandMaster broadens cooperation with Statoil

Broader cooperation to simplify branding, communication and marketing within Equinor.BrandMaster (former Press To Go) has been a supplier to Statoil for several years and delivered solutions and services related to communication and brand management. Following a...

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BrandMaster AS acquires Gothia Adb AB

BrandMaster AS acquires Gothia Adb AB

(Stockholm, 22-12-2015) BrandMaster, a leading software and consultancy company within Brand Management and MRM (Marketing Resource Management) have acquired Gothia Adb AB. Gothia is a consulting firm with some of the Nordic's most sought after experts when it comes...

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BrandMaster signs partnership agreement with Advant

BrandMaster is proud to inform that we have signed partnership agreement with Advant in Sweden. Swedens most appreciated agency Advant is a Swedish agency with a different mindset. They focus on cost efficient solutions for their customers by reducing the number of...

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Fackförbundet ST choose BrandMaster MRM

Fackförbundet ST choose BrandMaster MRM

We have the pleasure of welcoming Fackförbundet ST as a new customer! Fackförbundet ST is the biggest union for workers within government agency in Sweden with 90 000 members. These work within state authorities, companies with state business, universities,...

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BrandMaster signs partnership agreement with GOTHIA

BrandMaster signs partnership agreement with GOTHIA

BrandMaster is proud to announce that we have signed partnership agreement with GOTHIA regarding integration against Canto Cumulus DAM-system. GOTHIA is a consultancy with some of the Nordic countries most sought experts in "Content Marketing” — streamlining of...

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Hyundai Motor Norway choose BrandMaster MRM

Hyundai Motor Norway choose BrandMaster MRM

BrandMaster have the pleasure of welcoming Hyundai Motor Norway as a new customer. We are proud to announce that Hyundai Motor Norway have chosen BrandMaster as their supplier of MRM (Marketing Resource Management). Challenge Hyundai Motor Norway runs marketing...

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Mercedes-Benz launched BrandMaster in 14 markets

Mercedes-Benz launched BrandMaster in 14 markets

A leading producer of premium passenger cars and commercial vehicles, Mercedes-Benz has built a brand synonymous with quality, prestige, innovation and engineering excellence. Daimler AG have chosen BrandMaster as their global supplier dealer marketing...

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BrandMaster MRM consists of a powerful cloud solution designed to provide marketing- and branding automation across organizations and make marketing through multi-channels seamless and effective.