Campaign Manager, our all in one tool to plan and execute marketing campaigns and activities has received a new dimension – introducing budget and spend.
The Campaign Manager, our all in one tool to plan and execute marketing campaigns and activities has received a new dimension. In addition to plan and control marketing activities and campaigns – you now get control over budget and spend as well.
With these new possibilities everyone can keep track of budget and actual spend directly on each activity. Both budget and spend are cumulated on campaign level so you can keep track of how much you spend on the entire campaign.
Easily add new cost elements
Put the fun back in to marketing plan execution with as-you-go budgeting and spend management. Easily add new cost elements to your marketing activities and see budget update in real time.
See statistics and keep track of overspending
A detailed view gives you full control of budget and spend on each activity. See how much percentage of the total budget you have left, or if you have overspent. See every cost element and get an graphical overview over cost elements and budget remaining – you have full control, every step of the process.
See the whole picture with cumulated campaign spend
Both Campaign Managers and Activity Managers can follow spend vs. budget performance on both activity and campaign level for the activities they have access to. Both budget and spend are cumulated on campaign level so you can keep track of how much you spend on the entire campaign. See an elegant timeline view with budget, costs and overspending directly in the timeline! You can easily export one or multiple campaign statistics to excel for further exploration.
Create activity template with predefined budget
Activity templates makes it easy to create on brand events, questionaries, emails and SMS send outs, or anything else. Now Campaign Managers can create Activity Templates with predefined budget. The same budget will apply to all using the same template. Create individual activity templates for user groups containing specific budgets.