Eliminate brand uncertainty
Your digital assets give your brand its unique voice. They control the look and feel of your collateral and provide the key elements that help to identify your marketing and create a crucial point of difference. So, they’re valuable and should be controlled and protected at all times. Digital Asset Management (DAM) allows marketers to store and share files from a single platform, eliminating inconsistency, unexpected costs and delays to projects.
The power of DAM
Collect your assets in one place
When your assets are available to view and order from one source, it’s easier to find what you need. Images, logo files, templates and much more are all at hand in the file type and format you’re looking for.
Transparent asset control
DAM allows busy marketers to control the availability and use of assets. It helps to keep your asset library refreshed, add new content and remove redundant files, creating a system that’s reliable and user-friendly.
Protect your valuables
Don’t forget that digital assets are classed as intellectual property and have significant value to your company. The DAM system controls access and sets guidelines for usage and reproduction.
Share your assets
If you make it easy for users to access and download the assets they need, they won’t look elsewhere. You’ve saved them the hassle and, at the same time, ensured only valid assets are used.
Our system is driven by AI technology, with a trusted assistant deployed to help you find the assets and supporting metadata you’re looking for. Confidence settings can be adjusted at any time to optimise your search.
This powerful facility uses advanced filters and a full-text search to narrow down your results and help you locate what you need. There’s also a search assistant on hand to provide additional help.
You can drag and drop your assets in bulk or individually from a mobile app and deliver them safely to a designated drop zone. This upload process ensures that your metadata is pre-set and not compromised.
This is where things get clever. AI can automatically translate your metadata from its source text to another language and in doing so speed up the search process.
With this intuitive tool, you’ll be able to crop images like a professional. The content-aware option allows you to expand or resize an image, change its composition or focus on a specific detail.
CDN and image service
Use SEO-optimised URLs to request the images you need. You can specify the file size and format and tell us how you’d like the images customized and cropped.
Take it from us; this is the closest thing you’ll get to folders! A single category system is applied across the entire platform, creating a hierarchy that is logical and easily searchable.
This process converts your asset files from one format to another with the result that they are optimized for any purpose and compatible with a greater number of devices.
Share with style
When you’re sharing assets with external partners and other stakeholders, create an impactful landing page to make a great first impression and present your brand at its best.
Flexible access control
It’s easy to establish flexible access settings and user rights which control entry to the platform for internal and external visitors.
Integrations and APIs
Because you are the single-source-of-truth for all your assets, it’s easier to connect to other systems, including e-commerce, CMI and PIM, and make new API integrations.
How Digital Asset Management will elevate your brand
When digital assets define your brand, protecting them and your brands identity is crucial. Storing, structuring, and sharing assets and brand guidelines across a global market and all stakeholders demands assurance. With a one-stop-shop Helly Hansen has secured consistent brand communication worldwide.