Design with confidence
Powerful and intuitive template technology is giving marketers the tools to design collateral that’s a credit to their brand. It creates a framework from which responsibility can be localized without compromising quality and brand consistency, making it easier to meet deadlines and control budgets. It’s what you need to stay on-brand and in control.
The power of Template Studio
Secure your brand identity
The system is set up to create branded marketing material without involving a designer in the process. Templates establish a consistent visual style which is applied across all assets and also set the rules for layout design. With the principles in place, users can adapt and localize material without rewriting the rule book.
Deliver your brand on time
Template Studio is a great brand management tool. It helps to streamline busy workflows, reducing agency costs and time-to-market. Working from templates eliminates the need to create assets from scratch and this means the journey from briefing to delivery can be completed in less time.
Reduce costly design tasks
In the old days, you had to employ a design agency to create your assets – not any more. With template technology, there’s no need to incur these costs. Your marketing budget will go further, allowing you to invest in your brand and plan for future campaigns.
Brand consistency across all channels
We know that consistency builds brand awareness and sends out positive signals to your customers. It tells them your brand can be trusted. Template technology allows your business to secure this recognition across all channels wherever you’re working in the world.
Full range template service
Whatever you need, we’ve got it covered. There are templates for print, adverts, landing pages, dynamic content such as video and much more. They’re available in no time using our self-service system.
Dynamic template technology
Don’t be told that templates are inflexible. They allow your users to adapt brand assets and marketing material, changing the format and localizing content without breaking the guidelines.
Everyone thinks they’re a designer. Templates eliminate the risk of your material being compromized by pre-defining what can be changed and letting everyone know what’s off-limits.
All creative projects are subject to change – often at the last minute. This ingenious feature lets you edit text, graphics and layout in real-time and see the end-result on screen without any delay.
One size doesn’t fit all. Images, graphics and advertising can be resized without cropping content or changing the composition, while our liquid layout system optimizes the space available.
Behind the scenes, datasets are used to pre-populate templates with contact information based on the user or department and locate relevant assets in advance.
Media and vendor connections
You can maintain efficient workflows and meet deadlines with time to spare by connecting your templates to printers, video platforms, media agencies and other vendors.
Color plays an important role in defining your brand, so it’s an area that’s not open to interpretation. Establish primary, secondary and gradient palettes and stick to these colors all the time.
As with color, pre-define your corporate font(s) and stipulate the weights, styles and sizes that can be used. These are then set in your templates and ready to use.
You’ll be glad to know that it’s possible to convert InDesign files into templates. It just takes seconds to do this and there are no compatibility issues to worry about.