BrandMaster expands market presence with a new establishment in London, UK and is appointing Russell Barr as the Managing Director.
Oslo/London, 1st of April 2019] | To lead our newly established office in UK, BrandMaster has appointed Russell Barr as Managing Director, UK as of April 1st, 2019. Russell has nearly 20 years’ experience with brand management and DAM solutions, thus bringing significant know-how to the BrandMaster UK office.
Coming from Bynder, as the Managing Director of UK & Ireland, Russell already has first-hand industry experience and market knowledge. His proven success in sales, implementation and customer journey is a valuable resource going forward.
I am confident we will do great things. My experience working in the UK market has showed me that there is a huge business opportunity for marketing and brand management solutions, says Russell.
Our international expansion strategy is placing solid footprints with this move, says Ola Norrman, International Sales Manager at BrandMaster. Working with UK based customers and potential prospects has provided us with valuable insight of what the UK market desires and it is only natural that we are now confirming our local presence at this point. We are confident that Russell will build on our initial successes with customer centric strategy – following our customers into new markets.
Establishing a UK based office empowers BrandMaster to be hands-on and 100% available for both current and new customers allowing us to be true to our strategy – focusing on customer solution needs and smooth delivery.
The combination of what I have learned from global brands in the UK and BrandMaster’s engaging approach to brand management will be a game changer and I am excited to start this journey, says Russell.
Our portfolio includes some of the largest brands in the Nordic and we have spent our time well and done our homework, consolidated the Nordic market and now have a leading position in the Nordic region. Even more so, we have followed these brands expanding internationally and we find it natural to advance our international initiatives at this point. The UK is a good choice to start this journey as London is a hub for international brands. This is the first step towards our international commitment”, says Gunnar Larsen, CEO at BrandMaster.
BrandMaster was established in 1998 and has since then grown to become one of Europe’s leading marketing and branding software solution companies. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. With offices in Oslo, Stockholm and Zlin (Czech Republic), BrandMaster has over 75 employees delivering solutions to over 260 brands and 350 000 users worldwide.
Premier League brands such as Mercedes Benz, BMW Nordic, Helly Hansen, Circle K, Bergans, Bridgestone, Careem, Equinor and many more valued customers have for years successfully trusted BrandMaster with their marketing and brand management platform.
About Marketing and Brand Management software
Marketing and Brand Management software support companies in collecting, organizing and sharing all marketing and brand assets and activities in one place – ultimately achieving brand consistency and unified communication through all channels. The software platform streamlines work processes and create enhanced efficiency through improved control, creation and distribution in one common platform. Digital asset management, online design templates, online brand books, communication, marketing material distribution, campaign and activity management and more, are some of the key functionalities in a marketing and brand management software.