Template Technology

Control and manage your brand

Obtain your message and brand consistency, regardless of local adaption and needs

Increasing importance of brand- and marketing consistency as well as need for local relevancy and adaptation drives significant costs – unless managed by advanced template technologies. Our template technology provides the perfect balance between central control and local freedom. Reduce time-to-market, agency costs and time spent on adaptations and approvals dramatically.

Our unique template technology provides easy to use templates that enables everyone in your organization to customize, adapt and create local material within our online self-service solution.

Your templates can easily be connected to any of our other modules to ensure seamless marketing and branding automation.

Marketing channels

Our template technology spans across multiple marketing channels and areas to make sure your brand stays consistent no matter where it is encountered.

E-mail marketing

Create responsive e-mail template for e-mail marketing that look great on every device. Create sections with multiple elements like picture, text and button for flexible templates.

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Print templates

Create web-to-print templates for any printed material directly from InDesign files. Our solution creates flexible indesign templates that can be responsive and scale to different sizes and format while still aligning to brand guidelines.

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Web Ads

Create complex and flexible web-to-publish ad templates with animations and transitions. Templates can be responsive and scale to different sizes and format while still aligning to brand guidelines.

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Landing page

Create responsive landing page templates optimized for desktop, tablet and mobile. Communicate your message, event or perform surveys on a branded landing page.

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Build powerful activity templates for your events with predefined messages by SMS and e-mail. Create a landing page with event information, program, attendees, questionnaire and more.

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Build powerful templates for online marketing- and company surveys with predefined questions, messages and follow up templates by SMS and e-mail.

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Marketing Shop, shopping made easy

Marketing Shop

Connect your templates to a vendor or media group and let end-users order customised material like business cards, ads or brochures themselves. Gain full control over vendors, media, orders and your brand.

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Template Technology advantages


Element control

Make sure you control what elements in a template that can be changed, what have to change and what elements to lock. Provide local flexibility and adaption while protecting your brand and staying brand consistent.

Available for: Print, Web Ads

Responsive resizing

Create flexible indesign templates that scale to different sizes and formats, but still align to your brand guidelines. Reduce your workflow and create seamless processes for your marketing tasks.

Available for: Print, Web Ads, Email, Landing page, Event, Survey

Graphic asset variants

Make sure correct logo and images are always used. Define format variables for web, print, newspapers and more, define various logo types that are allowed and make sure your digital assets are always in-line with your brand profile.

Available for: Print, Web Ads

Batch creation

Create, send and monitor hundreds of ads in a single step. Ads can have different content, pictures, dimensions, contact information and recipient. With our Batch tool you can make it to market weeks before the competition.


What you see is what you get. Edit text, graphics and layout changes in real-time. All changes are reflected instantly on screen making it easy to see the end-result regardless of what media or channel or media you choose.

Available for: Print, Web Ads, Email, Landing Page, Event, Survey

Color palettes

Define your company brand colours and make them available in templates. Provide local flexibility and adaption while controlling your company brand profile and stay brand consistent.

Available for: Print, Web Ads, Email, Landing Page, Event, Survey

Font manager

Define your company fonts and make them available throughout your templates. Fonts become fixed in all templates for any channel – web, print, email and landing page.

Available for: Print, Web Ads, Email, Landing Page, Event, Survey


Pre-populate templates with contact information based on logged in user or department and combine with the Asset Libraries to make sure as much as possible is filled in for you to ease your workflow.

Available for: Print, Web Ads, Email

Media Booking

Make sure local ads get’s created in correct design and format and sent in time to media. With BrandMaster MRM, local departments can create and send locally adapted ads to media based on pre-defined bookings or local initiatives. Reminders are automatically sent out when the deadline approaches.

Available for: Print, Web Ads


Ready to transform the way you work?