Helping retail brands build awareness and consumer confidence

building brand awareness in the retail industy

Competitive and unpredictable, retail is unlike any other industry. As consumer behaviour continues to change, the focus has shifted from simply making sales to creating the perfect customer experience. Never before have the spending habits of millennials and the digitally-savvy Gen Z come under such scrutiny.

Retail Brands trust BrandMaster

Successful retail brands know what their customers want and can forecast future trends with unerring accuracy. They’re always one step ahead and front of mind, while others struggle to achieve any level of awareness and consumer trust. So, what makes the difference?

helly hansen logo
orkla health logo
kygo life logo

Understanding retail branding

In retail, much of the hard work is done before consumers go shopping online or in-store. By that point, brands have already made their pitch and had their voices heard. And many will have succeeded in securing customer loyalty.

The challenge for global retail brands is to deliver the same promise to customers wherever their products are sold in the world. Our brand management system makes this possible. It enables companies to replicate a single campaign, promotion or new model launch consistently from one central platform across all their territories. By sharing digital assets, templates and marketing material, the relationship between a brand and consumers doesn’t change.

In-store and multichannel promotion

Geographical spread


Asset control and distribution

Multiple marketing teams

Brand consistency

Helly Hansen image
Helly Hansen image

Helly Hansen

One central location for all brand assets and marketing collateral help Helly Hansen manage and distribute correct content 24/7 – Ensuring global brand consistency.

Kygo life image
Kygo life image


Our brand portal make sure our brand assets and marketing collateral is accessible for our resellers around the clock.

o'learys image
o'learys image


Time to market is of the essence. Our platform makes sure we deliver relevant and up to date material – Empowering seamless operations throughout our company and markets.

Elevating the performance of retail brands

Some of the world’s most respected names in the retail industry enjoy seamless brand management using our platform. On a strategic and operational level, the system makes it easier for central marketing, local teams, agencies and retailers to work together, often on time-sensitive projects such as product launches and seasonal campaigns. It’s a solution that streamlines workflows and controls the way the brand is presented to consumers.

Manage global campaigns

Central control, local execution

Pre-defined templates

Consistent brand communication

Collect and share digital assets

Improve work efficiency

Connect with our brand management expert

We work with global enterprises, rapidly growing businesses and established brands. Get in touch to discuss what you’re looking to achieve.