Enforce brand consistency
A strong brand is a consistent brand. But it is not a job for the fainted hearts. Establishing brand recognition and becoming the preferred brand requires dedication and efforts. With digital Brand Identity Guidelines this job becomes a whole lot easier. This is where you connect your brand with the brand assets and ensures a transparent and functional brand that everyone can relate to.
Why digital brand identity guidelines?
A brand is in constant change, adapting to marketing trends and rapid market needs. It’s easy to get lost in translation. How do you avoid brand confusion and off-brand assets? By creating and managing your brand online, this is a no-brainer. Adapt and grow your brand in real-time and stay true to your brand identity.
How digital brand identity guidelines works
Improve brand understanding
Don’t resort to a PDF with dos and don’ts. Instead, use the HUB to create brand guidelines that set a benchmark for brand compliance, helping your colleagues respond quickly to requests for marketing material and brand assets. Presented in Brand HUB, your guidelines will be accessible to all authorized users and available 24/7.
Setting the brand standard
Building a brand demands consistency, and without guidelines this job is hard. All it takes is for one person to break rank, change the font, colors, and images, and it gives others the green light to do the same. This won’t go unnoticed and when things start to unravel, it’s a sign that brand standards have dropped. To avoid this happening and maintain consistency, digital brand identity guidelines set the standard as the single source of truth.
Establishing a practical brand
Even with brand guidelines, rules can be broken. A common error and usually because guidelines and assets are in different locations. Impractical and difficult as it is, users will strive to put your brand into good use. By placing brand guidelines in context with the actual brand assets, you are killing two birds with one stone. Digital brand identity guidelines are the brand asset management solution you need to put your brand into good use.
Establish a single point of reference for all stakeholders.
Make changes in real-time and share valid content with colleagues.
Users have 24/7 online access to brand identity guidelines and related information.
Manage access, usage and availability of guidelines and keep them up to date.
All users have access to the same content which eliminates errors and confusion.
Securing a global brand identity
Responding to fast market needs required us to set up a brand management platform to help us enforce deliveries of marketing collateral swiftly and on brand. With everything in one place, we can deliver our brand to all markets consistent and on time without breaking the brand identity.