Display advertising plays a crucial role in securing brand recall and recognition. By retargeting individuals or groups who are aware of your company, there’s no need to make the introductions. That’s all been done. Instead, your advertising should get to the point and focus on what you can do for them. It’s a great opportunity to make your mark.
Creating powerful and engaging display advertising
To achieve optimal conversion rates, your display advertising must be instantly recognizable to potential (and lapsed) customers. This can be best achieved by using a combination of pre-designed templates and automated workflows which guarantee consistency across all digital channels and platforms. Do this and your advertising will shine.
Elevating your display advertising conversion
Manage your content and meet those deadlines
The process is controlled by an ingenious system called Dynamic Content. Here’s how it works: choose your template, add your content and publish to the channel you’ve selected. That’s it. Also, because the system operates in real-time, you can create targeted content based on audience personas and also deal with those inevitable last-minute changes.
Centralized for local use
The beauty of Dynamic Content is that your design is pre-defined and cannot be changed, which means that adverts can be produced by anyone in the company. You don’t need to be a creative genius. Formats and dimensions are automatically sized, while the integrity of your brand remains intact. All the visual clues are present and correct ensuring uniformity wherever your advertising appears.
Benefits
Greater efficiency
Working in real-time with digital templates keeps the process quick, accurate and simple.
Cost savings
You don’t need to employ an external agency – adverts are created in-house.
On-brand
Templates set the style and format and ensure your adverts are always branded correctly.
Optimized workflows
The process is fully automated and easy to follow in a few simple steps.
