Include your employees in your branding processes
When building your brand you can not underestimate the power of your employees voice. Each employee is an influential asset and a vital connection between your company and your customers. The opinion of those who live and breathe your brand everyday matters. Make sure your brand values are reflected through the voice of your employees by investing in internal branding.
Building a team of brand advocates
If your employees believe in the brand, then the outside world will sit up and take notice. A brand strategy that focuses on internal brand building will be more likely to succeed with the strategy objectives. Make sure your external brand matches the internal branding by focusing on building your brand from the inside out. Get everyone on the same team.
Succeed with your brand strategy through your employees
Brand consistency is key in brand strategy success. Your employees are crucial resources in this journey. Make sure everyone understands your brand and its purpose. This is easily done by connecting internal brand guides with your external brand strategy in one single location. And this is where you need the proper tools at hand – Simply make use of Brand HUB and expand your brand guidelines to include employee guides as well and you’re all set.
This is how you elevate your internal branding processes
Make sure your employees understand your brand
If you don’t have one, we’d recommend you create an online brand guidelines for your employees. In just a few pages you can explain what the brand stands for, how its values should be communicated and why consistency is important. By positioning the brand as a creative and business asset, its value to the company will be understood and recognized by more people.
Make your brand accessible and inclusive
When your employees believe in the brand, this positivity will be communicated to customers and the outside world. So, make internal marketing your priority. Create a dedicated employee portal, use emails and newsletters to tell staff about new campaigns and marketing success stories, and explain how branding can support the work of human resources and sales departments.
Benefits
Rigorous brand building
Achieve maximum impact by aligning your employees with your brand.
Motivate employees
Create a company culture that prioritizes employee engagement.
Unified communications
Establish a fully inclusive, company-wide single message approach.
Greater consistency
Sends out a positive message that your brand is trustworthy and reliable.
Employee focus
Employees buy into brand values and communicate this to customers and prospects.
