Build a team of brand ambassadors
Establish strong brand building

If branding is about perception and ‘the experience’, then you need to get your employees on-side. They are an influential audience and a vital connection between the company and your customers. The opinion of those who live and breathe the brand each day matters a lot, but in your company does the reality reflect the promise, or are the brand values just empty words?

Communicate your brand through your employees
Brand consistency

Building a team of brand advocates

If your employees believe in the brand, then the outside world will sit up and take notice. A strategy that focuses on company brand building will achieve the buy-in and support you need. And we’re not just talking about your marketing teams – you’ll want the CEO, directors and other departments to be on board too.

Elevating your internal branding to a higher level

employers brand book
communicate your brand values

Understanding your brand

If you don’t have one, we’d recommend you create an online brand book for your employees. In just a few pages you can explain what the brand stands for, how its values should be communicated and why consistency is important. By positioning the brand as a creative and business asset, its value to the company will be understood and recognized by more people.

Create an online brand portal for your employees
Build your brand through your employees

Making your brand accessible and inclusive

When your employees believe in the brand, this positivity will be communicated to customers and the outside world. So, make internal marketing your priority. Create a dedicated employee portal, use emails and newsletters to tell staff about new campaigns and marketing success stories, and explain how branding can support the work of human resources and sales departments.

Build your brand from the inside out. Your employees are indispensable brand advocates.

Benefits

Rigorous brand building

Achieve maximum impact by aligning your employees with your brand.

Motivate employees

Create a company culture that prioritizes employee engagement.

Unified communications

Establish a fully inclusive, company-wide single message approach.

Greater consistency

Sends out a positive message that your brand is trustworthy and reliable.

Employee focus

Employees buy into brand values and communicate this to customers and prospects.

Connect with our Expert

We work with global enterprises, rapidly growing businesses and established brands. Get in touch to discuss what you’re looking to achieve.

expert

Guy D'Andrea

Managing Director US