Things can move quickly in the ever-evolving world of marketing. The only certainty is that change will happen and when it does you’ll need to be prepared and put Plan B into action. With all this going on, it’s good to have a planner that’s reliable and helps you restore order and respond to the latest marketing strategy agenda.
Taking your planning to a new level
Successful planning requires an eye for detail and the ability to see the bigger picture. You need to consider the audience, choose the right tactics and decide how to execute the strategy, globally and locally. And let’s not forget the impact on marketing resources and budget – there’s a lot to think about.
Elevating your marketing planning
At a glance overviews
This tool is something of a game-changer. It allows you to see at a glance what’s happening across your business and compare activity on a global and local basis. Information is created and shared from a single platform, making it simple to control the planning process, avoid calendar conflicts and secure buy-in from your marketing team.
Centralize your planning
When marketing is controlled centrally and executed locally, it achieves better results. So, apply the same principle to planning and use the platform to set out your strategy and inform your colleagues what’s happening. From the start, this confirms areas of responsibility, sets deadlines and ensures your marketing is consistent across different territories.
Avoids the need to re-create or make manual adjustments for localization.
Your assets are valuable so protect them in a secure, central location.
Align your marketing teams
Pre-defined assets are always on-brand and accessible from one place.
All in one place
Attach all the information your teams will need from one source.
Change happens, so be prepared and adapt your plans in real-time.