A positive relationship with customers relies on consistency – how your brand looks and what it says. And this applies across all touch-points. When marketing becomes fragmented, you’ve got a problem. Coordinating your activity from a single, central platform eliminates this risk, allowing you to control the process from start and finish.
Establishing a single source of truth
Marketing is at its most effective when it connects your customers with your brand. Centralizing the design and distribution of marketing communication improves the success rate by establishing a platform that supports your brand, is accessible to everyone and reduces the potential for inconsistencies to go undetected.
Elevating your marketing communications
Focus on your brand
Put your brand at the heart of marketing communications. Establish a strategy that’s aligned with your brand and you’ll create a meaningful point of difference when you’re launching a new product, inviting customers to an event, or reporting financial results.
Avoid email chaos
Managing email distribution is a task most companies would acknowledge is challenging at best. Quite simply, there’s no guarantee your email will find its way to the recipient’s inbox, who’s to say it will be read and you’ve got little control over the results. Instead, invite customers to click a link to read relevant online content. This way, you can measure the results and customize any follow-up activity.
Benefits
Greater consistency
A single channel makes it easy to stay on-brand and tell the same story.
Seamless communication
Makes the process simple, targeted and measurable.
Reduce emails
Eliminate unread messages and unpredictable results.
Always open
Online communications means your information is available 24/7.
Always updated
Update your marketing material in real-time to keep everyone up-to-date.
