Few would argue that social media has been a game-changer. More than any other digital marketing channel, it allows businesses big and small to target their key audience groups with customized content. Timing is everything however and this presents busy marketers with a serious challenge when resources are stretched and there’s a deadline to be met.
Here’s how you create social media images that never compromizes your brand guidelines.
Establishing a seamless workflow
The process needn’t be reactive and stressful. With our social media templates suite, your assets are already optimized for use across the leading platforms. Using pre-defined formats, created and located centrally, local marketing teams can then produce their assets for social media posts. This makes customization effortless and ensures your deadlines are met.
Elevating your social media marketing
Effective brand management
Strike a balance. Our platform supports the timely production of social media assets and has the necessary control measures in place to guarantee consistency. Using our template system, you can do both. It keeps you firmly in control and gives local teams the flexibility to customize their material.
Minimize off-brand activity
Managing social media output can become a major headache when employees have the green light to do their own thing. Yes, it shows enterprise but there’s massive potential for things to go wrong. In a marketing channel that relies on consistency to achieve brand recall and recognition, you need to mitigate this risk and ensure your social media stays firmly on-brand.
Benefits
Central control, local execution
This approach results in a smooth transition from start to finish.
Brand consistency
Pre-defined templates keep costs under control and everything on-brand.
Time-saving
Create your assets quickly and download files in one batch for all platforms.
Avoid bottlenecks
Self-service, template system is efficient and cost-effective.
