Becoming a more unified group under the Telia Brand
Telia Company has strong local knowledge of its different markets through their local brands. Strong brands like Netcom, Eesti Telekom, TeliaSonera, and Sonera. With their new design and brand promise they wanted to build on that knowledge to create a brand with global brand position and local relevance. The new brand is introduced in Scandinavia and the Baltics. In Norway and Estonia the new name Telia is also introduced.
To make this change possible multiple markets needed an easy way to change their profile and brand related material. New guidelines and best practice advice had to be communicated to every employee and partner, and old and new assets needed to be available at the same time in order to cater for a roll-out plan that was adapted to local needs.
Read the Case Story here or download the Case Story to learn how Telia serve their multiple markets with guidelines and marketing assets and provide over 4000 users with the correct assets and information at the right time.
The Brand Hub is an essential tool for our brand building activities across all markets. The latest updates are always available.Anne Gro Gulla