With the need for central marketing- and brand management, and local execution, BMW Northern Europe was looking to replace their MRM platform.

BrandMaster has provided solutions for the automobile industry for many years. Adding BMW Nordic to our portfolio, strengthen our already well-established position within the industry and we look forward to providing BMW with a solid brand management solution designed for their brand and needs – Gunnar Larsen, CEO BrandMaster.

BMW has long-time experience with MRM and digital asset management solution. In 2018 they identified the need to replace their existing solution.


With over a 1000 users of the existing MRM-system across the Northern Europe region, BMW Nordic wanted to establish a solution to drive brand- and marketing management from a corporate level and allow for local execution in each Nordic country on dealer level. With such setup, BMW Nordic can collect and organize their brand assets and marketing centrally and organize for local execution in one portal.

The solution

All necessary brand- and marketing assets will be collected in Brand Center along with news- and campaign updates. Brand Center will provide content from all power applications provided by BrandMaster. On a local level, dealers will access the portal to obtain approved digital assets, templates for local adaptions and sales campaigns.

Their solution will hold all brands of the BMW-group including BMW (Sales & Aftersales), BMW Motorrad, MINI as well as BMW Financial Services.

BMW chose BrandMaster because of our in-depth knowledge about this area and our experience from other related customers, not only in the automobile industry. They chose BrandMaster because of our new platform that will provide a higher level of user experience and functionality. They valued our International but still local Stockholm-based presence and our ability to act as a partner.

About BMW Northern Europe

The BMW Group – a global company, is the world’s leading premium manufacturer of automobiles and motorcycles since 100 years ago. Worldwide, the BWM Group company holds 30 production facilities in 14 countries and has established a sales network in more than 140 countries with 131 181 employees.

Source: bmwgroup.com


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