Marketing trends in 2019 and how to manage them?
30 years ago, a marketer’s world was more straightforward. The choices in channels and platforms were limited, web was non existing and activity level was low compared to what it is today. Now, technology platforms, available software, channels, trends and more, are changing constantly and it is all happening in real-time.
Reliable and valid content in many variations and types will be important for marketers going forward; infographics, videos, articles, blogs, visuals, programmatic advertising, personalization and more.
As a result, the adaption processes and our ability to change accordingly demands for instant alterations. The only thing for sure, new techniques, systems and how we do it, will continue to change.
Becoming an expert in SEO, Google Ads, content writing, analysis, advertising, web, design, research, brand management, marketing management and what else is impossible. Fortunately, there are many tools to help marketers manage all necessary tasks.
Keeping up with the changes
Make sure you organize and structure your marketing tasks in an orderly manner and automatize as much as you can. And most importantly, make sure all your digital assets are available for download and usage.
Decreasing manual workload and e-mail requests automatically increase your capacity. Releasing your working hours to focus on valuable and long-term strategies and goals is what everyone wants, but it demands structure.
The more work you put into building a solid foundation, the easier it will be for your daily performance in the long run.
Forbes (forbes.com – Marketing trends to budget for in 2019) is foreseeing content to be as important for sales teams as it is for marketing teams. And with content, it is expected that personalization, authenticity and privacy will be equally important. Requiring us to change how we shape and create our content. Also, how we interact with potential customers online and what type of multimedia content we create to deliver messages will transform; e.g. chatbots and advanced visual media with different search abilities.
In other words, it isn’t just written content that matters anymore, moving forward, the demand for professional visuals will increase. Videos, imagery, charts, infographics, etc. are some of the best ways to increase your reach and post engagement (impactbnd.com – Marketing statistics to know in 2019)
Not surprisingly, more and more research is conducted online before consumers contact dealers. MDG Advertising reports in their “The Shift to Native Advertising in Marketing” that roughly 70 % of internet users want to learn about your products through online content versus more traditional advertising.
This in context with the increasing use of different types of content sources, will provide audiences with the ability to find their answers instantly and with ease.
While creating content is important, so is your ability to analyse and track your performance. According to the 2018 Demand Generation Benchmark Survey Report, nearly 90% of marketers said improving their ability to track and analyse marketing efforts is a top priority.
These are only a few of the marketing trends predicted for 2019 and forward. Other important marketing trends of 2019 is Programmatic advertising, Artificial intelligence, Influencer marketing and more are other expecting trends (singlegrain.com/digital-marketing).
With that said, establishing suitable brand management and proper brand strategy processes is key to complement content creating going forward. Make sure your content matches your brand from values to strategy regardless of media, channel, audience and what else. The better your structure and system you have, the better you are set to keep up with the future.
- 2018 Demand Generation Benchmark Survey Report